FAQs

Standard questions answered about Brefi Group and services that we provide, including training needs analysis and corporate governance.

This web site has a comprehensive collection of resources and information pages covering the fields of talent, management and organisation development through consultancy, executive coaching, facilitation and training.

If you have a specific enquiry, your first step should be to use the search box at the top of the page. If this does not supply what you need, then peruse the frequently asked questions below, or contact us for a personal response.

What does Brefi Group do?
Brefi Group is dedicated to helping individuals and teams in organisations discover and realise their potential. Our objective is to provide clients with tools, attitudes and processes that will equip them to make changes in the future without having to stay dependent on external expertise. Change occurs as we help them clarify issues through a process of discovery, engagement and dialogue, enabling them to find their own answers and implement their own proposals.

How qualified are Brefi Group consultants?
Brefi Group associates are trained in the psychology of change (NLP) and have MBA level business experience.

Who does Brefi Group work for?
We work for corporate organisations that prefer to deal with a single organisation providing teams of motivated professional consultants rather than the major management consultancies. Typical clients include: -

Directors, boards and partnerships
HR departments
Senior executives and professionals
Consultants, coaches and trainers

Where does Brefi Group operate?
Brefi Group will operate anywhere where business English is spoken! We are based in Birmingham and London, UK. Our primary areas of activity are in Britain and America, but we have also operated in Europe, Africa and the Middle East. We are currently negotiating strategic alliances in Asia and Australia to provide local bases from which we can recruit and train more associates.

Do you employ any staff?
We do not employ consultants. We believe that we get better service from carefully selected independent professionals. However, we have an active programme to ensure that any Brefi Associates are fully integrated into our team, with common skills and values.

How does Brefi Group charge?
We generally charge by the day or, for coaching, by the session or programme. We prefer to adopt a flat rate with the minimum of additions for expenses. For larger projects, we will consider an all-inclusive total fee.

Brefi Group consultants are trained and qualified to a high level, with senior experience of large organisations. We focus our activities on corporates. Our fees are in line with the market we serve.

How can I obtain benefits from Brefi Group at low cost?
Brefi Group web sites offer a wide range of valuable resources that can be accessed on-line, downloaded or delivered by e-mail. Many are offered free, and most are very inexpensive.

How do I do a Training Needs Analysis?
In principle, a TNA is very simple. You decide what an individual or team needs to be able to do and then you find out what they are capable of. The question is how do you define what they need to do.

A good start is the job description. An up to date job description should define either what the post holder needs to do, or what they need to achieve. In either case you should be able to translate these into skills and aptitudes – competencies. Your organisation might already have adopted sets of competencies for different grades and disciplines.

An alternative source is a recognised set of external competencies. We use those developed in the UK by the Management Charter Initiative and the Institute of Directors.

Questions about board governance and director effectiveness

You will find that many aspects of board governance and director effectiveness are described in Richard Winfield's definitive text: "The New Directors Handbook".

Here are links to specific answers: